eTail Connect Australia 2025 Blog

In this post-event narrative, we interviewed Sami Khan, Digital Marketing Director of MAAP.cc on how to utilise discounts effectively. He emphasises on the need to master the balancing act: too much discounting can erode brand perception and margin, but well-timed and strategic campaigns can bring value to retailers in the long run.

In this post-event Q&A, we interviewed Sami Khan, Digital Marketing Director of MAAP.cc and Juan De La Pava, Co-Founder of Digital Immersion, about leveraging data activation for improved ROI and ROAS. They discuss navigating GA4’s complexities, ensuring data consistency, and optimizing product feeds for accurate pricing and updated information. Read on to discover how to harness customer data to drive traffic and enhance performance marketing.

Samuel Wood, CEO & Co-Founder, share his insights on their focus on innovation – leveraging technologies and streamlining operations to prioritise ethical sourcing and real-time visibility into order intakes and stock levels.

Adore Beauty's RMN not only generates substantial revenue through personalised offers and promotions but also fosters deeper relationships with brands. In a fiercely competitive and saturated market with escalating customer acquisition costs, they are solidifying their brand voice to push more content-driven impressions across platforms like Instagram and YouTube, supporting growth in its RMN and creative pillars through refreshing content and value propositions.