eTail Connect Australia 2025

September 23 - 24, 2025

Australia

Anna Carrabs

Chief Executive Officer King Living

Anna Carrabs is a true innovator with a talent for capitalising on opportunities others fail to see. In King, Anna recognised a scalable business led by the strength of its products and designs. Appointed as the Australian brand's first CEO by founder David King, Anna has spearheaded the company's global expansion since 2015. The first international Showroom opened just eighteen months after Anna took over the reins, and today KING has 29 Showrooms across seven markets. A vertically integrated model, KING oversees everything from design to manufacturing and retail. For Anna, great leadership is about conviction and resilience. She credits the brand's ongoing success to the people who bring the vision to life. "I'm incredibly proud of our people. Together we've proven that King is a highly scalable business. We're a brand that can go into any country and know what to do to make it a success.

Check out the incredible speaker line-up to see who will be joining Anna.

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