Danielle McDonald

Danielle McDonald is the Co-founder of Sunny Skin, the first Australian Skincare brand utilising the power of NFTs & metaverse to build a brand & community. She is also the General Manager of Esthemax Australia, a specialised distribution company supplying to over 3500 skin clinics, beauty salons & day spas, this includes supplying to Australia’s largest beauty franchise Laser Clinics Australia. Before joining forces with her husband & Co-founder Brad McDonald, and transitioning completely into ecommerce, she owned and operated a Day Spa & Fitness Centre for over 7 years, this allowed her to gain invaluable experience as an expert Facialist & entrepreneur. With the recent acceleration in the adoption of ecommerce over the last 2 years, Danielle believes this is only the beginning and one of the most exciting times to be in ecommerce as we transition to blockchain technology & Web3.