Melissa Fuller | eTail Connect Australia

Melissa Fuller

Melissa Fuller

Head of Digital & CRM AG LEGO® Certified Stores

Main Conference Day 2, Wednesday 24th September 2025

10:20 AM Rotating Roundtables – Round 1

A problem shared is a problem halved – all retailers are facing similar big problems right now.This is your opportunity to join forces with like-minded peers to come up with solutions. Each roundtable discussion will run for 30 minutes. You will be assigned to a roundtable and will get the chance to join the other 2 tables later in the day.

Topic 1: How would AI agents transform the customer journey – and what does it mean for you and the business?

Speaker: Melissa Fuller, Head of Digital & CRM, AG LEGO® Certified Stores


Topic 2: AI is rapidly gaining traction across industries, but many retailers are still exploring its practical applications. How are you using AI in your business?

Speaker: Katrina Barbera, Head of Business Development & Partnerships, Oz Hair & Beauty


Topic 3: Crowd-curation – How can you get people to tell your brand story for you, give them the power to shape how your brand content story evolves on social, and make them your true brand advocates?

Speaker: Emelie Jessika Lundberg, General Manager, BREAD Agency

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda